Man I *REALLY* wanted to like this one... I every-day the Mystic Cherry and LOVE IT. As a matter of fact, I seem to prefer cherry juices by many different makers over all other flavors; though they have all been replaced by Vermillion River as the ONLY place I will buy my juice.
With that said, I'm not even sure the other reviewers got the same flavor that I did. The item whose flavor was intended for replication is one of my favorites; that wonderful round "cherry" flavored candy which we will not mention specifically. I contacted VR because my first bottle SMELLED and TASTED grape. Yes, that ever-popular "grape" approximation that flavors a myriad of products such as those purple colored freeze pops (both on stick and in that plastic sleeve thingy) and purple colored hard candies, is what arrived. I thought I was crazy. I proceeded to take the bottle to 5 parties and ask them what they smelled. They ALL reported that "grape" flavor scent. Outside of those five, I had two of my ecig friends try the flavor and asked them what they thought it was. "Definitely grape" was the answer both time.
Ok, so I got grape instead of Cherry Rave; no big deal. I contact VR and they promptly sent me another bottle labeled Cherry Rave... that is, I swear, also grape. Alright; no one is perfect, this must be "cherry round candy" to SOMEONE, regardless of what myself and others seem to think.
Fast forward ahead a month or two... I had an issue with threads on tank or two out of a batch (which VR replaced, because they are awesome) and the replacement bases were added to a juice order that I had placed. The person I spoke with was super nice and said in a note "hey, I see you get the Mystic Cherry, try a sample of our newer Cherry Rave". Yeah, it was still "grape".
It would be one star but the VR team never warrants one star :-)
Reviewed by: (Verified Buyer) Steven from Richmond VA.